Melbourne, Australia · Aged Care / Government Reform

• Redesigned the Budget & Expenses experience across HomeMade's Customer and Staff platforms ahead of the "Support at Home" government reform deadline — naming the key balance figure "Estimated Available Funds" rather than "Balance", with an expandable breakdown designed for the real lag in the underlying data rather than a precision it couldn't promise.
• Research kept finding the display was never the problem, so the work became changing what the product measures — moving the headline figure onto the customer's own care-plan budget, a number the business sets directly and knows exactly.
• Sole product designer across a 4-platform ecosystem (Customer, Staff, Provider, Coordinator), holding design authority across each.
• Established "Dual-Kickoff" protocols (video walkthroughs plus Definition of Ready gates) to keep design intent intact as engineering scaled from 11 to 20, including a new offshore team in India.
• Contributed to the organisation's AI Usage Standard and used AI-augmented workflows to prototype a future-state platform vision alongside day-to-day delivery.

Melbourne, Australia · FinTech · B2B SaaS

• Designed the Founder's Dashboard end-to-end, moving Birchal's core fundraising experience from a high-touch, agency-assisted model toward self-serve.
• Built the A/B test against the existing dashboard in Maze, rebuilding the old one to matching visual fidelity first so the comparison measured usability rather than polish. My role ended the day before it launched, so the design shipped complete but unproven.
• Replaced ad-hoc weekly prioritisation with a roadmap tied to shareholder goals, giving the team room to execute on long-term work instead of re-litigating priorities weekly.
• Stepped into interim squad leadership after the contract CTO's departure, representing the product function in shareholder meetings until a permanent Head of Product was hired.

Melbourne, Australia · B2B Marketplace · Casual Staffing

• Designed MAP, Sidekicker's Multi-Agency Platform — extending the control and transparency clients already had over Sidekicker-sourced workers across every staffing agency they used, without losing the trust of agencies using a platform built by a direct competitor. Against a launch target of three committed early adopters, roughly 2,200 clients adopted it.
• Redesigned the worker rating system using behavioural-design principles — pre-canned responses drawn from research, decoupling ratings from timesheet approval — to address customers' fear of retaliation, driving a 620% increase in worker reviews in the first month against a 300% target.
• Redesigned the business registration and signup flow, resolving data-quality issues causing incorrect registrations — a 34% reduction in misregistrations and a smoother onboarding funnel for new clients.
• Introduced a "Travelling Designer" model and clearer documentation standards, letting designers execute end-to-end across product streams without handover friction.

Melbourne, Australia · FinTech & Investment Platforms

• Architected a modular design system for high-fidelity financial dashboards across multiple investment brands, cutting development time by 68%.
• Redesigned high-traffic promotional pages with accessibility features (text-to-speech, dynamic font scaling) for an older demographic, contributing to a 53% conversion rate among new customers.
• Designed WCAG-compliant interfaces translating volatile market data (crypto, small-caps) for new retail investors and experienced high-net-worth users alike.